Designer Claret

EMPR helps launch of luxury wallpaper brand

EMPR was commissioned to help organise and promote the launch of luxury wallpaper brand Designer Claret.

The business is brainchild of Warwick entrepreneur Clare Underwood, who set up her own business, Claret Sales and Marketing Ltd after leaving a national sales job in London during the first Covid lockdown, then went on to acquire innovative Warwickshire-based printshop and design brand, Peeli, offering creating unique graphics for various businesses and venues.

Designer Claret

Designer Claret offers a range of bespoke wallpaper and murals allowing people to create unique, personalised walls in their own homes and businesses, including original designs created by two experienced designers and illustrators.

The company had already received commissions from businesses around Warwickshire but wanted to stage a launch to celebrate the founding of the business, showcase its creations and gain media coverage.

EMPR helped organise the launch at Bonito tapas bar in Warwick, where the powder room boasts one of Designer Claret’s designs, as well as composing and distributing a press release to national and local media.

The launch was a successful event, and the event itself as well as the creation of the business received coverage in publications including Business & Innovation Magazine, Warwick Nub News and Warwickshire World, with relationships struck with writers and editors at various interiors publications for potential future coverage.