EMPR was commissioned to help Warwick Town Council in a bid for city status as part of the Queen’s Platinum Jubilee Celebrations in 2022.
The Queen is due to confer city status on one or more towns in 2022 to mark her 70-year reign, and the civic honours competition involved towns with aspirations to become a city completing an application outlining why they should gain the honour.
EMPR worked with the town council first to announce its intention to apply for city status, gaining coverage across local and regional media including Warwickshire World, the Leamington Observer, ITV Central News and BBC News.
Warwick Town Council also enlisted EMPR’s copywriting service to compile and draft the application to be submitted to the government, comprising a summary of the application, an introduction outlining why the area deserves city status, and a profile of the area including economic activity and local information and statistics.
EMPR liaised with councillors to compile the necessary information, working alongside them to draft then amend, proofread and finalise the application, which was submitted ahead of the deadline of December 8th, 2021.
A further press release was then produced and distributed, gaining further coverage of the submission. Warwick is one of 39 places that has applied for city status, with the final decision by the Queen set to be announced in 2022.