Here we are – 2020 is well underway and I seem to have missed the opportunity to reflect on 2019 and do all the ‘this is what I achieved’ stuff, so I’m sneaking it into this post as I look ahead to a new year and what it might have in store for EMPR.
Last year was one hell of a year for this little boutique business of mine. In 2019 EMPR became a limited company in its own right – arguably a difference in name alone, but a major milestone all the same for someone who only turned freelance three years ago. I was delighted to continue building relationships with some of my long-term clients – my work with Cityserve saw a story about them feature on ITV’s This Morning as well as in several national newspapers, while work with Loxleys Restaurant & Bar in Stratford-upon-Avon included organising and promoting a charity raffle that saw nearly £6,000 raised for a children’s charity.
I also carried on my work with the business schools at the University of Nottingham and Nottingham Trent University – delivering media training for MBA students at the former, and appearing as the guest speaker for the latter, as well as delivering training for the School for Social Entrepreneurs in London.
2019 also saw EMPR take on some new projects and clients. I collaborated with Chalmers News and PR to promote Harrogate Ladies College’s new Wellness Centre, for which we secured coverage across a range of national titles, as well as joining the team to promote Rugby-based gents’ outfitters Albie & Lonnie’s. In an exciting time for the retailer, 2019 saw the launch of partnerships with Coventry City FC and Coventry Rugby Club as well as the launch of its brand new shop in Rugby. I also hosted one of Albie & Lonnie’s first events at the new store, hosting a Q&A with three sporting stars.
If that wasn’t enough, I also embarked on a Chartered Institute of Public Relations (CIPR) Professional Diploma. With anything in life, I think there’s always more we can learn and I always want to ensure I’m providing the best service possible to my clients and this can only help do that.
Safe to say, with all of the above going on plus my normal work as a journalist (which last year included breaking in to a few new publications – hurrah) 2019 was a pretty busy year, and this year is shaping up to be along the same lines. However, the focus for 2020 for EMPR isn’t just about gaining new clients – it’s about improving the service I offer to my current and longstanding clients, ensuring that they’re getting the absolute best from me as well as finding new ways of helping them tell their stories and promoting their businesses.
This time of year is often all about ‘new year, new you’ stuff but I’m afraid you won’t find any of that here. The clients who work with me, and those who recommend me to other people, do so because of who I am, what EMPR is, and the way I do things. That’s not going to change – the focus is on long-term relationships, doing things properly and thoroughly, and honesty and transparency. Yes, there will be some improvements, some changes, and the ongoing effort to make this the best service possible, achieving results for each and every one of my clients, but none of that will come at the expense of what made 2019 such a great year.
So here we go, let’s see what 2020 has in store!