Sharing the launch of new online marketplace FLOC Market

I’ve said it before and I’ll say it again. Doing PR can be great fun, but doing it about something that you’re really passionate about is even better. So when the guys at FLOC Market came to me to see if we could work together to promote their creation, I was over the moon.

The braindchild of Lewis Edwards and David Clarke, FLOC Market is one of the many businesses borne from the coronavirus crisis. The pair of Midlands entrepreneurs were initially planning something slightly different but as they saw huge numbers of independent food and drink businesses trying to pivot to offer their wares online at exactly the same time all us food and drink fans were looking for an easy way to buy from them online, they decided to create an online marketplace that would bring the two together.

FLOC Market Shropshire Star

FLOC Market launched on April 17th, allowing businesses across the country to list products in a virtual store within one central marketplace, saving them the cost and extra work involved in creating their own online shop. It also makes shopping easier for customers, putting everything they need from an array of local businesses all in one place. 

The business will obviously be useful in the long-term, but given the huge numbers of people looking to buy online and businesses pivoting quickly, time was of the essence. I worked with Lewis to put together a press release and issue it first to the Midlands media and then also at a national level.

FLOC Market Speciality FoodWith the appetite for coronavirus-related stories high across all sectors, the story was particularly timely and received great pick-up, including the Birmingham Mail, Shropshire Star and Express and Star, as well as the BrumHour website, Chatting Food and food writer Paul Fulford‘s website. It was also included in a directory of food and drink businesses in the Telegraph and featured in Speciality Food Magazine.

As with many of empr’s clients, the relationship with FLOC is ongoing and we’re already moving on to the next phase of telling its story.

If you want me to help tell your story to the media, drop me a line on If you just want to find out more about FLOC Market then visit their site or read about them on my food blog here.