Coventry BID campaign

Local businesses come together to support Coventry BID to a fifth term victory

Jade Brand Agency, EMPR and Piece of Cake Marketing delivered the marketing and PR campaign that saw Coventry BID kept in situ for another 5 years.

The collaborative project resulted in the distribution of 750 brochures to local businesses and stakeholders, local media coverage, videos and social media assets with a reach of over 6,000 across a range of platforms in order to ensure the BID’s priorities for a forthcoming term and achievements to date were communicated to its members and the business community as a whole. 

Combined with direct outreach by the BID team, the campaign resulted in the successful revote of Coventry BID for a further five years. 

Jason Dickens, Business Development Director of Jade Brand Agency said “It was great to have been involved in Coventry BID’s successful reballot, after also being involved five years ago for the last ballot. The support the BID provides to businesses within the city centre is vital, so for them to vote ‘Yes’ again is testament to their importance in Coventry.”

Ellen Manning of EMPR said “It’s been a privilege to work with Coventry BID, POC and Jade Brand Agency on this project. EMPR has built longstanding relationships with all three organisations so to be able to come together to successfully execute such an important campaign has been hugely rewarding. I look forward to working with three fabulous local organisations in the years to come.”

Kate Keene, Director Piece of Cake Marketing said “We have worked with Coventry BID for 5 years and are over the moon to have played a part in helping them secure their fifth term. The city has seen so much investment over the last few years and we look forward to continuing to promote the amazing businesses within the city centre.” 

Joanne Glover from Coventry BID said ‘Coventry BID are delighted to have been successful in the recent ballot which means we can continue to support the city centre businesses. We are committed to working with local businesses and so it’s been great to work with Jade Brand Agency, EMPR and Piece of Cake Marketing.’ 

Following the successful vote for a further five-year term, the services provided by the BID will continue and the fifth term of Coventry BID will start on April 1st, 2023.