PR – Media coverage for Cityserve dinner lady Rosemary Stokes

As part of my work with Cityserve, the education catering division of Birmingham City Council, we regularly look out for human interest stories that could get media coverage. That’s exactly what I found when I heard that dinner lady Rosemary Stokes was celebrating 45 years in the job.

This Morning filming

I put together a press release on Rosemary’s time in the job, outlining her history, what she does, why she loves it, and sent to the media. The story was picked up by the Birmingham Mail, which ran a story online on Rosemary.

From there, it was noticed by Birmingham-based press agency Caters, who carried out a photoshoot and interview with Rosemary. Their version of the story appeared in the Daily Express and The Sun, but also attracted interest from This Morning.

Rosemary Stokes

Working with Caters and the producers from This Morning, I helped arrange for a camera crew and chef Phil Vickery to visit Rosemary and her team at St Thomas More Catholic school in Sheldon, Birmingham, and spend a morning filming Rosemary and hearing about her experience as a dinner lady.

The piece aired on March 12 and was a lovely view into Rose’s work for my client Cityserve. A great example of how stories about people are what really get interest.